Art Direction
Evoke co-ordinate and lead the creative process from ideation and concept through to final production. Making decisions about colour, typography, layout, and other aesthetic elements is our expertise. Working individually or collaboratively we ensure that the visual elements of projects, such as advertising, marketing campaigns, and branding align with the overall artistic vision and brand objectives.
Case Study
GoPro MotoGP Aragon 2024
Our Service
The brief was twofold: to align the event’s visual identity with GoPro’s updated corporate style, and to develop a look and feel that celebrated the cultural richness of the Aragón region.
Inspired by the intricate, Moorish-influenced Mudéjar architecture—most notably seen in the Basilica of Nuestra Señora del Pilar in Zaragoza—we designed a bold tile pattern that became the foundation of the event branding.
The color palette was carefully crafted to reflect both GoPro’s brand and the vibrancy of Aragón. We introduced the tagline ¡Bienvenidos!—Spanish for “Welcome!”—adding a typographic twist that honors authentic Spanish punctuation while standing out to an international audience.
Items produced:
- MotoGP VIP Guest Lounge Brand Fit-out
- Branding of Track-side VIP viewing platform
- Restaurant and VIP Lounge Menus
- Guests Welcome and Experience Pack
- Invitation and Save the Date
- Follow-up MailChimp newsletter graphics